This is one of the most difficult steps in marketing. We want to sell to everybody, but if we do that, we end up watering down our content and appealing to nobody! Focus on who your target is and move forward from there.
Read this 2 minute blog from a marketing specialist in Newcastle on how to find your target audience.
Step One: Look at the Whole World 🌏
Start by taking a broad view of the market landscape. Consider demographics, geographic locations and any other relevant factors that could influence your target audience.
Step Two: Identify Your Potential Market 🏙️
Narrow down your focus to potential customers who are most likely to be interested in your products or services. This could include factors such as age, gender, income level, interests and more.
Step Three: Find the Available Market 🏘️
Next, identify the portion of your potential market that is accessible to your brand. This could involve researching competitors, analysing market trends and understanding consumer behaviours.
Step Four: Segment Your Target Market 🏠
Divide your target market into segments based on shared characteristics or needs. This allows you to tailor your marketing efforts more effectively and address the specific needs of each segment.
Step Five: Choose Your Target Audience 📍
Finally, select the specific audience or audiences within your target market that you want to focus on. This could be based on factors such as profitability, growth potential or alignment with your brand values.
Now you’ve found WHO you want to target it’s time to figure out HOW. Ask yourself these questions:
- What does this audience have in common?
- What interests does this audience have?
- What needs does this audience have?
- What behaviours does this audience have?
- What is this audience’s pain point?
- What kind of social media or platform does this audience use?
And build your marketing strategy from there.
For more, check out this Forbes article on How To Identify Your Business’s Target Audience!
Need help developing a marketing strategy tailored to your audience?
Contact us at hey@wildandfree.com.au or 📱0407 412 703 to schedule your FREE clarity meeting. Let’s take your marketing efforts to the next level together.
