As marketers, we all know the drill. Too many things on our to do list, not enough hours in the day to get them done. So, when it comes to finding tools that will save you time and make life a little easier, we’re all about that tech.
And for the love of convenience, we’ve compiled a list of social media apps that we think are essential for marketers. Things we’ve factored in while putting this list together include the app’s popularity, user-friendly navigation and unique elements that will put you ahead of the game – or at the very least, give you a little extra time.
Buffer
Most marketers would already know about this time saving tool. Although new apps have popped up with similar functions, Buffer remains a favourite. At its core, Buffer is a publishing platform, where you can schedule posts, track the performance of your content and manage your accounts all in the once place. Buffer allows you to create a posting schedule for weeks, even months ahead, for each social platform and queues posts to be shared at an optimal time for your audience.
Buffer’s main version is free, but you’re able to upgrade within the app, or the browser extension if that’s what you prefer.
Content curation can be a painful task. With Buzzsumo , you can search for key words to find what is trending, and related to your search. You’re able to type in the domain name of your competition and look at the most popular content they posted. This is a great way of gaining an understanding of what your target audience likes, while also keeping you on top of what’s happening in your industry. You can also tailor your search to view different types of content including infographics, blog articles, videos and reels. It also shows you the popularity of each piece of content on each social media platform. With this information, you’re able to tailor your marketing strategy to suit the needs of your audience.
Like Buffer, Hootsuite allows you to analyse traffic and schedule posts, making it easier for marketers to do more with less time. Hootsuite also allows you to protect your brand on social media by tracking messages and mentions. We think it’s another great app to help with time management.
This app is all about interacting and engaging with user generated content – while giving credit to the original poster. By using the app and reposting client photos, it encourages the formation of a community revolving around your product or service. It’s usually best to leave a comment and/or send a direct message asking for permission to repost the photo before doing so, as some people might not want their photo to be shared, so just be mindful of that.
Quik
This app is a video editing program made by GoPro – to help make editing easy. Video content represents 74% of all internet traffic and with The Meta’s new algorithms giving more love to videos and reels over any other content, it’s time to take advantage of the easy-to-digest, sharable nature of it. Quik allows you to choose photos and videos, add transitions and effects, a soundtrack, then customise with text, and easily share your finished product.
What are you waiting for? Choose which apps best suit what you’re trying to achieve and start saving time. And if you need any more help with your social media marketing efforts, get in touch with us via hey@wildandfree.com.au
