Easter is a wonderful time of year, I mean what’s not to love? Chocolate, bright colours, chocolate, cute animals, and oh yeah – chocolate! What makes it even more wonderful are the benefits that a good Easter Marketing Campaign can bring to many businesses and brands alike.
From easy giveaways to bright, colourful and interactive content there’s no end to the marketing ideas that can elevate your Digital presence this Easter. But how do you know where to start? Well all you need is one overall engaging concept to create your campaign around, add a strong social media plan and you’re ready to get cracking! (Pun intended)
If you’re still feeling stuck for creative ideas, don’t worry we’ve got 5 super simple ideas ready and waiting to capture the eye of your audience.
1. Create Some Seasonal Egg-citement
Excitement is highly contagious! Once you create a little hype around Easter on your digital platforms your followers will start to get into the seasonal spirit in no time! The more excitement you create, the more that feeling will be subconsciously associated with your brand.
Allow yourself some creative freedom by adding seasonal elements within your creative. The additions of festive elements such as Easter-eggs, baskets, rabbits and of course – chocolate can help to enhance your social media engagement while creatively integrating the festivities into your own niche.
2. Capture through your Captions
Creative writing can add such a unique enhancement to your marketing. In case you can’t tell; we’re a firm believer in the power of a good pun! The Easter season very kindly provides so many opportunities for some great, creative puns and captions.
Have fun with what you’re trying to communicate. Your posts are here to inspire – let’s make them egg-cellent.
3. Giveaways and Competitions
Who doesn’t love a giveaway!? Simple and interactive giveaways create a hype between your brand and its followers. In just a few steps, your followers do the work, boosting engagement and extending your brand presence beyond its already established reach to a wider community.
It can be as easy as; ‘Like, Comment, Share to win!’ Or if you want to have something a little more creative on your side, host a user-generated content competition. Encouraging your followers to share images of themselves, your product, or send in responses is an easy way to gain interesting and unique content for your brand. Ensure that whatever your competition, it confidently reflects your brand values.
When the timeline for these giveaways or competitions have run their course, you can pick a winner, announce it via your socials and reflect on the success of your campaign!
4. Discount Code
Sales-based businesses can thrive within the Easter period by including Easter themed discount codes. It’s a great way to offer your audience a unique experience with added benefits when dealing with your brand.
Much like most holiday periods, Easter and sales work in tandem. Which means your followers will be looking to save money any way they can! Offering a discount code on some of your more popular products or services as a gift to your followers will not only increase your sales, but also provide you inside into the conversion between your social media platforms and website click through rates.
5. Let’s go on an Egg Hunt
If you’re feeling something a little more festive and interactive, let your followers go on an Easter-egg hunt of their own!
Posting an image daily with hidden eggs within a select few of the images encourages your followers to return to your page regularly.
Alternatively if you’re working off a shorter timespan posting several images in one day, again only a couple hiding eggs, this encourages a large response in a small period of time.
Working to a strict visual style on your socials? Well we have that covered too! With enough notice, you can encourage your followers to search through the captions of past posts for edits hiding a festive element. They can then comment on the post to go into the draw, or count as many as they find and comment on a single post to keep it all in the one place.
It can be tricky to navigate a unique social media marketing campaign, there is no universal key to getting it right. However, keeping in line with your brand, there are always ways to find fun ways to interact with your followers and boost your social media presence. Feeling like you need a brainstorming session? Get in contact with us today at hey@wildandfree.com.au where we can help bring your festive Campaign and Marketing Strategies to life!
