It’s important for businesses to remain seen and visible… How do we ensure this? One of the best ways is by utilising Search Engine Optimisation ~ aka SEO! This is the process of improving traffic to your website, in this case, your business, through search engines such as Google.
Here are six simple, easy to implement strategies to optimise your SEO and be noticed online so your business can reach more customers..
1. Make a Google Business Profile
This is a free and easy way to manage your business’s online presence in google search to reach more customers. It improves the chance for your business to be found by potential customers and clients. Or if you have one ensure that your address, opening hours, phone number, website link and photos are all up to date and presentable.
2. Respond to your customers
It’s all about communication. Always reply to reviews that your customers leave, including the negative reviews too. Thank the good reviews, acknowledge the bad ones and be open to critique. Those who answer promptly build trust and good reputation for your business.
3. Update your website regularly
Stay up-to-date, relevant, and most importantly easy to access for your customers. This lets Google know that your website is useful and reputable, hence optimising your search rankings. If your website needs some love and care, we can help you with this.
4. Start posting blogs consistently
Consistency is key. Post blogs that contain helpful material for your customers. Answer their questions so that they can come looking for your business. Blogs help to keep your website content fresh, current and can also help in driving traffic to your website, especially if the blogs are matching your keywords.
5. Post social media content
Social media is vast and varied. When customers share and consume your content across social media platforms, your business is getting promoted leading to more exposure – it’s synergistic and helps to boost your SEO.
6. Seek an expert
If you don’t know how or where to start, you can always seek a digital marketing professional, like us, to help you plan your SEO and content strategy.
If you’re still feeling a bit confused, contact us today at hey@wildandfree.com.au or 0407 412 703 and find out how we can optimise your website’s SEO while you focus on the bigger things, like running your business!
