Logo designs can feel like alphabet soup: EPS, SVG, PNG, JPEG… WTF? If your designer (or us…) just sent you 25 weirdly named files and you’re staring blankly at your downloads folder, this one’s for you.
Let’s break it down:
🎨 CMYK Files – FOR PRINT USE ONLY
These are the big guns for anything physically printed. Think business cards, brochures, packaging, all that tactile goodness. CMYK stands for Cyan, Magenta, Yellow and Black (we know, K for black is weird, blame the printers).
.ai (Adobe Illustrator): Your master editable vector file. Designers and printers use this when they need to tweak, resize or play around with your logo. Basically: handle with care.
.eps (Encapsulated PostScript): A universal vector file that plays nice with most professional software. Perfect for super crisp printing. Your printer’s BFF.
.pdf (Portable Document Format): The print-ready superstar. Keeps everything looking sharp and consistent, fonts and all. Send this to your printer or client and watch them breathe a sigh of relief.
Best practice? Don’t touch these unless you know what you’re doing (or you enjoy living dangerously). They’re meant for printers, designers and that one friend who somehow still uses CorelDRAW.
💻 RGB Files – FOR DIGITAL ONLY, PLEASE
These guys are for everything on a screen: websites, social media, EDMs, your next TikTok empire.
.ai: The editable vector for digital tweaks. Your designer uses this to magic up new assets on the fly.
.pdf: Easy to share, great for brand guidelines or digital presentations without font or layout freak-outs.
.svg (Scalable Vector Graphic): Your website’s secret weapon. Tiny file size, infinite crispness, and scales like a dream. A developer’s happy place.
.jpg: The classic. Great for website banners or email graphics where file size matters more than pin-sharp quality. Just don’t try to blow it up on a billboard, unless you’re into pixelated cubism.
.png: The internet’s fave. High-quality, transparent backgrounds, and perfect for logos layered on any background (hello, Instagram stories)!
So… Which One Do You Use?
Short answer: it depends.
- Print? CMYK files (AI, PDF, EPS).
- Web? RGB files (AI, PDF, SVG, JPG, PNG).
When in doubt, ask your designer. Or better yet, just forward this blog and look smug.
Need help turning your logo designs into a dream suite of files? We’re here to make you look good (and know exactly what “EPS” actually means).
