Let’s get one thing straight: not all rules were made to be broken.
But in the world of digital marketing, there’s a whole set of tired, outdated “unspoken rules” that we’re tossing in the bin, and watching our clients soar because of it.
We’re not here to whisper into the void. We’re here to disrupt it (in a totally strategic, analytics-backed kind of way, of course) 💅
🧃 Rule #1: Always Stick to One Brand Colour
Zzz. Boring much?
Yes consistency is queen, but that doesn’t mean you need to commit to beige and blue forever. We believe your brand can evolve, seasonally refresh and experiment… without losing its identity.
✨ We help clients shake up their content without confusing their audience.
Want a colour refresh that still makes sense? Check out our branding work and prepare to swoon.
🕘 Rule #2: Post at the Same Time Every Day
We get it, consistency matters. But so does reading the room.
What if your audience scrolls at 8pm instead of 8am this month? What if a national news story drops and your pre-scheduled “Happy Friday” post looks tone-deaf?
We schedule with strategy, not superstition. Because smart timing > robotic scheduling, every time.
🤖 Rule #3: Write for the Algorithm, Not the Audience
Nope. Just nope.
We write for humans first, because guess what? The algorithm likes what the humans like. That means real storytelling, spicy copy and captions that make people feel something.
For more on this, read our blog: Your Social Media Needs a Personality, Not Just a Posting Schedule
🎯 Rule #4: Ads Are Just for Selling
Wrong again. Good digital marketing isn’t just about conversions, it’s about connection.
Some of the best campaigns we’ve run weren’t hard-sell “BUY NOW” ads. They were storytelling-led, emotion-driven and designed to warm your audience before the pitch.
It’s a slow burn. It’s intentional. And yep – it works better.
Want help building campaigns that people actually engage with? That’s what our team of digital marketing specialists in Newcastle does best.
📱 Rule #5: Keep It Professional at All Times
Suuure… if your brand wants to sound like a generic email from 2009.
People want real. They want behind-the-scenes, personality, memes, hot takes and heart. That doesn’t mean being unprofessional. It means being human.
We’ve helped clients go viral for laughing at themselves, owning their mistakes or hopping on a trending audio (with taste, don’t worry).
🧠 Rule #6: Stick to the Plan (No Matter What)
Raise your hand if 2020 taught you how useless a rigid marketing calendar is 🙋♀️
We plan, of course, we’re obsessive about strategy. But when the unexpected hits, we pivot, react and adapt like pros.
💥 Rule #7: Don’t Get Too Creative
Excuse us while we scream into the void.
Creativity is the strategy. In a sea of sameness, creativity is what gets noticed. And we don’t mean “pretty Canva template” creative, we mean bold, fresh, scroll-stopping, oh-my-god-I-need-to-click creative.
👀 Digital Marketing That Breaks the Rules – and Gets Results
If you’re looking for a digital marketing agency that ticks the traditional boxes, that’s not us.
But if you’re looking for a partner who’ll challenge outdated norms, test big ideas and actually care about your results, we’ve got you.
⚡Final Confession?
We don’t follow every rule. We follow what works.
And if you’re ready for creative that converts, strategy that evolves and a team that isn’t afraid to break the mould, Wild & Free is your crew.
Ready to shake up your digital marketing?
📩 Let’s chat
