If your website still has an About Us and Blog tab, we’ve got news: you’re blending in. And in the digital world, blending in = being ignored.
It’s time to rethink your website navigation – and we’re not just talking layout. We’re talking names that actually mean something, feel on-brand and stop your visitors mid-scroll.
Because here’s the thing: strong, strategic naming is part of smart web design that Newcastle businesses can’t afford to skip.
🚫 Why “About Us” Doesn’t Cut It Anymore
Yes, people want to know who you are, but “About Us” sounds like you copy-pasted it from a 2010 corporate template. It’s generic. It’s dry. It tells me nothing about your brand vibe.
Better Ideas:
- “Meet the Crew”
- “Who We Are”
- “The Story So Far”
- “Behind the Brand”
- “Our Why”
Each one tells a little more of a story, because good web design is about experience as much as structure.
📦 Don’t Call Your Blog “Blog”
Unless you want to sound like a dusty archive, rethink the “blog” label. If your content is juicy, insightful and speaks to your audience, give it a name that matches.
Rename It To:
- “Hot Takes”
- “The Journal”
- “Brand Banter”
- “Tips & Truth Bombs”
- “In the Wild” (Ok… we’d use that, but you get the idea)
💡 Need help writing better blog content too? Read this post by Wix on how to make your blog more clickable and SEO-friendly.
🛒 Shop Page? Make It ✨You✨
If you’re running an eCommerce store, don’t sleep on your shop title. “Shop” is fine… but is it you?
What Else?
- “The Goods”
- “Things We Love”
- “Shop Our Stuff”
- “Get It Now”
- “The Wild Things” (just us? still obsessed)
💬 Contact Page With Personality? Yes, Please.
Let’s stop pretending “Contact Us” is the only way to say it.
Say Hello With:
- “Let’s Chat”
- “Drop Us a Line”
- “Reach Out”
- “Slide Into Our Inbox”
- “Send a Carrier Pigeon” (don’t tempt us)
It’s a small change that makes a BIG difference, especially for local businesses looking to make a human connection with their Newcastle audience.
📍 Why Page Names Matter (Especially for Newcastle Brands)
Here’s what we’ve learned as a web design team working with everyone from cafes to consultants:
✨ Good page names boost engagement
✨ They reflect your brand voice
✨ They make SEO easier and navigation smoother
✨ They show you’ve put thought into every detail
Because let’s face it, first impressions matter. And your page titles are a big part of that.
Want to Rethink Your Site With Us?
If your site navigation is still stuck in the “About / Blog / Contact” era, you’re leaving clicks on the table.
Let’s name it better, brand it properly and turn your website into something that actually feels like you.
We’re Wild & Free; the web design agency doing things differently. From custom sites to strategic content – we don’t just build websites, we build experiences.
