Let’s be real.
Posting consistently is great. But if your social media sounds like it was written by a toaster with a marketing degree… we need to talk.
In the world of social media marketing, consistency alone won’t cut it. Your audience doesn’t just want to be informed – they want to connect. To laugh. To feel something. To remember you.
And that starts with personality.
🤖 Posting on Schedule Isn’t Enough Anymore
There are endless tools that can schedule your posts for weeks – Later, Hootsuite, even Meta Business Suite if you’re feeling brave. But here’s the truth:
A well-timed boring post is still a boring post.
If your captions read like corporate press releases and your graphics look like they came from a 2012 PowerPoint template, no one’s sticking around 💀
What makes the difference? Personality.
🧬 Your Brand Voice Is the Vibe
Imagine if your brand walked into a bar. Would it have great chat? Or would it be the person talking in bullet points and sales jargon?
Your voice is what makes your content scroll-stopping. It’s the secret sauce behind all great social media management who actually get engagement.
Whether you’re quirky, rebellious, warm or wise – lock it in and own it.
Need inspo? Check out Frank Body or Duo Lingo’s TikTok. Personality? Maxed out. Followers? Obsessed.
📲 What Personality-Driven Content Looks Like
Here’s what brands with a killer personality are doing on social media:
– Talking with their audience, not at them
– Using memes, pop culture and trending audio like a pro
– Writing like a human (gasp!)
– Being unapologetically themselves
Your followers don’t need another “Happy Friday” post with a stock image of a coffee. They want something that makes them double-take on the scroll.
🛠 How to Build a Brand Personality That Doesn’t Flop
1️⃣ Define Your Tone of Voice
Are you bold and cheeky? Polished and professional? Sarcastic and dry? Pick your vibe and run with it. Just remember that consistency = memorability.
2️⃣ Create a Brand Persona
Think of your brand like a character. Give it quirks. Give it style. Would it wear Crocs with socks? Speak in dad jokes? Use emojis ironically? Go there.
3️⃣ Write Like a Human
No one relates to “We’re proud to announce our latest achievement.” Try: “Big news. We did a thing. And we’re kinda stoked about it.”
4️⃣ Work with Actual Humans (Like Us 😎)
Want next-level results? You need real-deal content creators in Newcastle who can tap into your audience and your brand voice with every post.
📍 Why It Matters (Especially for Local Brands)
If you’re a business based in Newcastle or the Hunter Region, social media near me searches are skyrocketing – but guess what? Local audiences want to see you, not some bland business clone.
They want to know who’s behind the screen, where you get your coffee and what makes your brand tick.
That’s why the best results come from a social media agency that gets your voice, your goals and your audience right here in Newcastle (hint: 👋 that’s us).
Ready to Give Your Socials Some Personality?
If your posts are consistent but still not cutting through, it’s time to inject some life into your feed.
We’re content creators in Newcastle that brands trust to bring the spark, strategy and sass. From social media management to full-blown content creation, we turn likes into love and followers into fans.
👉 Let’s make your socials scroll-proof!
