Let’s be real – every time someone suggests starting a blog, the first reaction is usually:
“Wait… do people even read blogs anymore?”
Short answer? Yes.
Long answer? Yes, and if your business doesn’t have one, you’re missing out big time.
Sure, social media is flashy, video is king and attention spans are shorter than ever – but blogs? They’re the OG of content marketing, and they’re not going anywhere. Here’s why:
1️⃣ Google Loves Blogs (And You Love Google) 🖤
Think about the last time you searched for something online. Where did you end up?
A blog.
Google prioritises fresh, relevant content – which means every time you publish a blog, you’re giving your brand a better shot at showing up in search results. And showing up in search = more eyeballs on your business.
💡 Fact: Companies with blogs get 55% more website visitors than those without. And let’s be honest – who doesn’t want more traffic? (Source: HubSpot).
2️⃣ Blogs Work Harder Than Social Media Posts 🚀
A tweet lasts a few minutes.
An Instagram post? Maybe a day.
A TikTok? Blink and it’s gone.
But a blog? A well-written blog post can keep working for you for years. It’s like the gift that keeps on giving – constantly driving traffic, leads and sales without you having to lift a finger.
📌 Example: A killer blog post you write today could still be pulling in website visitors two years from now. Try doing that with a Facebook post.
3️⃣ Your Audience Wants to Learn from You (Even If They Don’t Know It Yet) 📚
People don’t wake up thinking, “Wow, I hope I see an ad today.”
But they do wake up searching for solutions to their problems.
✅ “How do I improve my social media engagement?”
✅ “What’s the best way to market my business online?”
✅ “Why does my brand feel boring?”
If you have a blog, guess whose site they’ll land on? Yours.
For Newcastle businesses looking to stand out, blogging is a game-changer. It gives you the chance to answer your audience’s questions, build trust and position yourself as the go-to expert. (And bonus: trusted brands get more sales! 😉)
4️⃣ Blogging = Content Goldmine ✨
A blog isn’t just a blog – it’s the foundation of all your content.
One solid blog post can be repurposed into:
🎥 A YouTube or TikTok video
📩 An email newsletter
📱 Multiple social media posts
🎙️ Podcast talking points
📝 A LinkedIn article
Work smarter, not harder. Blog once, repurpose everywhere.
5️⃣ Blogs Make Your Brand Sound Like a Real Human 🗣️
Nobody wants to read another dry, corporate “we’re excited to announce” press release.
People want real talk, personality and value – and blogs are the perfect place to bring that to life.
💡 Pro Tip: Write the way you talk. No one wants to read a blog that sounds like a textbook. (Unless it’s really entertaining… but let’s not push it.)
Okay, But What If No One Reads My Blog?
Not gonna lie – if your blogs are boring, people won’t read them.
But if you:
✅ Pick interesting, relevant topics
✅ Write like a human (not a robot)
✅ Add personality, storytelling and real value
✅ Make your posts easy to skim (because we all skim)
Then yes, people will read your blog. And more importantly, they’ll stick around, come back for more and – oh yeah – become customers.
The Bottom Line: Blogs Aren’t Dead. Boring Blogs Are.
If you thought blogs were outdated, think again. They’re still one of the most powerful marketing tools out there – when done right.
So, does your business need a blog? Absolutely.
Need help writing one that people actually want to read? That’s where we come in. Let’s chat.
