Seen once, forgotten forever. Seen 7 times or more, remembered always. Yep, that’s the Rule of 7 in action! It’s the not-so-secret marketing principle that says your audience needs to see your message at least 7 times before they remember it.
According to a Forbes study, consumers are exposed to 4,000–10,000 ads per day. That’s why one-hit-wonder ads don’t cut it. To truly make an impact, you need to keep showing up.
Sound intense? Don’t worry – we’re here to make it fun, impactful and anything but boring.
Why 7 Is the Magic Number ✨
Here’s the thing: modern consumers are bombarded with thousands of ads every single day. From billboards on highways to the endless scroll on Instagram, the competition for attention is real.
That’s why one-hit-wonder ads don’t cut it. To truly make an impact, you need to keep showing up. Think of it like dating… one coffee date might be cute, but consistency is what builds the connection.
How to Make the Rule of 7 Work for You
The Rule of 7 isn’t about annoying your audience (nobody likes a pushy brand 🙅♀️). It’s about creating consistent, clever and memorable touchpoints. Here’s how you can make it work:
1. Go All-In on Multi-Channel Marketing 📢
Your message can’t live in just one place. To really stick, it needs to be where your audience hangs out. Social media, email campaigns, Google Ads, billboards – each platform is another chance to remind people how awesome your brand is.
Example: A café might use Facebook to share specials, email to send loyalty rewards and print flyers to catch locals strolling through Darby Street. That’s three touchpoints, right there!
2. Consistency is Key 🔑
If your message keeps changing, you’ll confuse your audience faster than you can say “brand identity.” Stick to a cohesive look, tone and tagline across every channel.
Pro Tip: If your tagline sounds like it was made to live on a T-shirt, you’re doing it right.
4. Timing is Everything ⏰
If your audience keeps seeing your ad at the wrong time – like when they’re rushing to work or just about to sleep – it won’t stick. Use data to understand when your target audience is most active and tailor your campaigns accordingly.
Example: For an eCommerce business, running ads during peak browsing hours (like evenings) can significantly boost impressions and engagement.
4. Retarget, Retarget, Retarget 🔄
Ever feel like an ad is following you around? That’s retargeting, baby! It’s a powerful way to show your message to people who’ve already interacted with your brand. And yes, it works – because familiarity breeds trust.
Fun Fact: Retargeted ads have a 10x higher click-through rate than standard display ads.
What Happens When You Don’t Follow the Rule of 7?
Imagine pouring your heart (and budget) into a single campaign, only to watch it sink. Without repetition, even the flashiest ads fade into the background noise 🫠
Your brand deserves better than a one-and-done approach. Showing up consistently isn’t just good for visibility – it’s how you build trust, authority and relationships that last.
Let’s Make Your Brand Unforgettable
At Wild & Free Media, we live and breathe campaigns that stick. Whether it’s social media advertising, SEO for Newcastle businesses or creative outdoor campaigns, we’re experts at creating strategies that ensure your audience sees your message exactly when and where it matters.
Ready to master the Rule of 7 and stay top-of-mind? Let’s chat about how we can make your brand the one nobody forgets.
Pro Tip: If you see this blog 7–8 times, don’t blame us – we’re just proving a point 😉
