Labelling your brand is not as easy as you may think, we’ve put together 6 key questions to ask yourself before you decide on a name for your business.
1. Is it original?
Individuality and personality is important. Your brand is a reflection of you and your values. Having an original name is vital for your brand image, and not just because it helps you stand out amongst your competitors, it also shows your creativity and drive to be your OWN brand. Customers are drawn to unique outside-the-box brands, so put your thinking cap on and get creative.
2. Does it roll off the tongue?
You want people to talk about your brand name and actually enjoy doing so! It needs to have that roll-off-the-tongue-feel that we all know and love. Companies like Coca Cola, Ikea, Lego, Google, Apple and Yahoo all have names that are fun to say and require minimal effort to do so.
3. Is it aesthetic?
First impressions count! And just like all other aspects of branding – looks do matter. Think about the way the lettering/typography looks, how it would fit within a logo, and whether it will stand out. Every aspect of your name should be decided on intentionally, and oddly enough – how the letters look in relation to your brand’s positioning is also very important.
4. Have you done your research?
Market research is important in the naming stage! More often than not, someone has already thought of the same name you have. While it’s not the end of the world, it’s important to see who your competitors are if you want your name to stand out and shine. So when you’ve come up with a name you like, take some time to do a thorough web search. It might save you some heartache down the line.
5. Does it have a meaning?
The name of your business shouldn’t just look pretty – it NEEDS a meaning. Your name is the face of your business, and is hopefully what people remember – so make it count. It should be consistent and align with your values, whilst setting the tone for your business and sparking curiosity amongst your audience.
6. Is it worth remembering?
No one likes boring, and it will be harder to be successful if your brand name isn’t memorable. You want people talking about your brand, and the easier it is for people to think of it when they’re speaking to others – the better. Short and sweet, unique and easy to pronounce names are the holy grail in this instance.
By asking yourself these six key questions, you can ensure that your brand name is original, memorable, and aligned with your values. Your brand name is the face of your business, so take the time to make it count.
Ready to take the next step in creating your brand? Let’s chat! Contact us today to discuss how we can help you bring your brand to life with a memorable and impactful name. Your brand’s success starts with the right name, and we’re here to help you every step of the way.
