This easy 3 Point Content Plan provides you with a guide of the type of value content that allows for more follower engagement and can amplify your social media marketing to the next level, rather than making every post a call to action or advertisement of your products/services. Please note it’s called Social Media not Sales Media for a reason!
Of course every brand is different so some might use more of one form than another, and ultimately, your brand has an identity, and your followers want to connect with that social part of what you have to offer. So here are 3 types of content that can help add value to your brand over time:
1. Uplifting Content
Feeling those mid-week blues? Your followers probably are too! Give support and inspirational guidance. Use quotes and helpful life tips that not only speak to your people, but shows them the love and support to brighten their day and keeps yoour brand as a positive and uplifting one.
2. Entertaining Content
Posting and re-sharing amusing content is so important to let your followers see that you aren’t a corporate robot allowing them to connect and relate to your brand (and btw who doesn’t love a good cat video)?! Use funny anecdotes, clever images and your magnetic personality to connect.
3. Informational Content
Your brand showcases what you excel in and at, so why not share some of your business-wisdom? People love learning and by sharing bits of info in short, sharp snippets you can easily enrich and inspire your audience with expertise greatness.
Ready to create your content strategy plan? We’d love to help! Send us a message at hey@wildandfree.com.au or 0407 412 703 to schedule in a FREE Clarity Call.
