Cessnock City Council
CESSNOCK CITY COUNCIL
THE CHALLENGE
Cessnock City Council, in conjunction with the Environmental Protection Authority, came to us for help in combatting Illegal dumping, which was becoming a serious issue in the area. The local council needed to take action to keep their town clean and safe. It was essential that the messages within this campaign were strong and forceful, in order to resonate with the main offenders as well as those that witnessed the illegal dumping.
THE SOLUTION
The tagline; ‘Better not mess with Cessnock’ was created to call on local pride and encourage the community to take ownership of keeping their town clean. To create an authoritative tone, we got in touch with local celebrities that held influence in the community. The tagline was paired with imagery of these influential local figures with their arms folded across their chest to provide gravity to the campaign.
This imagery and tagline was featured on vehicle signage, press ads and social media for maximum, targeted reach in the community. By using influential locals taking a stance against illegal dumping, Wild and Free Media were able to evoke a sense of realness and relevance of the campaign, as well as encourage others to take a similar stance.
-
Cessnock City Council Garbage Truck Vinyl Wrap
-
Cessnock City Council Press Advertisement
-
Cessnock City Council Illegal Dumping Social Media Campaign
-
Cessnock City Council Bus Wrap
SET UP A MEETING
EMPLOYMENT & INTERNSHIP ENQUIRIES
vesna@wildandfree.com.au
SUBSCRIBE
Keep in touch with the latest projects, ideas and blogs from Wild and Free Media.
Contact Us
Wild & Free Media acknowledges the culture and creativity of the traditional owners of the Country on which we live and work, the Awabakal people and Nation. We recognise their continuing connection to the land, water and culture, and support their invaluable knowledge. We pay our respect to the Elders past, present and emerging.